Essential pages to include on your coaching website
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A well-designed website is crucial for any coaching business. It’s often the first place potential clients go to learn about your services and decide if you're the right fit for them. To create a compelling and effective coaching website, you need to include specific pages that provide clear information, build trust, and encourage visitors to take action. This article outlines the essential pages every coaching website should have. Shop website templates for coaches here.
1. Homepage: Your First Impression
Purpose: The homepage serves as the first point of contact for potential clients. It should immediately convey who you are, what you do, and how you can help them.
Key elements:
Clear headline: Your headline should instantly communicate the transformation or result your clients will experience. For example, "Empowering Women to Live Their Best Lives" or "Transform Your Business with High-Impact Coaching."
Brief introduction: A short, engaging blurb about you and your coaching services. This is a teaser to encourage visitors to explore the site further.
Call to action (CTA): Whether you want visitors to book a discovery call, join your email list, or check out your services, make your primary CTA easy to find.
Visual elements: Use high-quality images or videos that reflect your brand and resonate with your target audience.
Client testimonials or success stories: Showcase real client results to build trust right from the start.
Navigation links: Ensure easy access to the rest of your site’s key pages like “About,” “Services,” and “Contact.”
2. About Page: Build Trust and Connection
Purpose: The about page allows visitors to get to know you better, helping to build a personal connection and establish credibility.
Key elements:
Your story: Share your background, why you became a coach, and the passion behind your business. Be personal and authentic—people want to connect with real stories.
Your qualifications and experience: Highlight any certifications, qualifications, or relevant experiences that add to your credibility as a coach.
Your coaching philosophy: Explain your unique approach to coaching and how it benefits your clients. This helps visitors understand how you stand out from other coaches.
A CTA: Encourage visitors to take the next step, whether it’s scheduling a consultation, exploring your services, or downloading a freebie.
3. Services Page: Showcase Your Offerings
Purpose: The services page details the coaching packages, programs, or sessions you offer. It should clearly explain how you can help clients and what they can expect from working with you.
Key elements:
Overview of services: Provide a summary of your different coaching services, whether it's one-on-one coaching, group coaching, workshops, or VIP days.
Detailed descriptions: Break down each service, including what’s involved, the format (online or in-person), the duration, and the cost. Focus on the transformation your clients will experience rather than just listing features.
Target outcomes: Clearly state the results clients can expect from each service, such as "Gain clarity on your career goals" or "Build healthy relationships and communication skills."
Call to action: Include CTAs that direct visitors to book a free consultation, discovery call, or sign up for a service.
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4. Blog: Establish Authority and Provide Value
Purpose: A blog allows you to share valuable content, establish yourself as an expert, and drive traffic to your website through search engine optimization (SEO). It’s also a great way to engage with potential clients by providing tips, insights, and resources related to your niche.
Key elements:
Regular, high-value content: Write posts that address the pain points of your target audience. Topics could include "How to Set Boundaries in Relationships" or "5 Strategies for Building a Successful Business."
SEO optimization: Incorporate relevant keywords that will help your posts rank higher in search results. This can increase your website’s visibility and attract organic traffic.
Visuals and media: Use images, infographics, or videos to make your blog more engaging.
Internal linking: Link to other pages on your site (like your services or freebie pages) to guide visitors through your website.
Lead magnets: Include CTAs for your freebie or coaching services within your blog posts to capture leads.
5. Shop: Sell Digital Products and Resources
Purpose: A shop page allows you to monetize your expertise by selling digital products such as eBooks, courses, workshops, or templates. It’s a great way to generate passive income and offer value to clients who may not be ready for one-on-one coaching.
Key elements:
Clear product descriptions: Each product should have a detailed description explaining what it includes, who it’s for, and the benefits of purchasing it.
Professional visuals: Use attractive images or mockups of your digital products to make the page visually appealing.
Simple purchasing process: Ensure the checkout process is straightforward and user-friendly, allowing visitors to easily buy and download your products.
Customer testimonials or reviews: If applicable, include reviews from clients who have purchased your products. Social proof can increase trust and conversions.
6. Freebie Opt-in Page: Build Your Email List
Purpose: The freebie opt-in page is designed to capture email addresses by offering a valuable free resource in exchange for signing up. Growing your email list is crucial for nurturing leads and promoting your services or products.
Key elements:
Irresistible offer: Your freebie should be something that provides immediate value to your target audience, such as an eBook, checklist, video training, or workbook. Make sure it addresses a specific pain point or need.
Compelling headline: Create a headline that clearly communicates the benefit of your freebie. For example, "Get Your Free Guide to Overcoming Procrastination in 7 Days."
Simple opt-in form: Keep the form short and straightforward, only asking for essential information like name and email address.
Engaging visuals: Include an image or mockup of the freebie to visually represent what visitors will receive.
Call to action: Make the CTA button prominent and action-oriented, such as “Download Now” or “Get Your Free Guide.”
7. Contact Page: Make It Easy to Connect
Purpose: The contact page is where potential clients, media inquiries, or collaborators can easily get in touch with you. It should provide clear and simple ways for people to reach you.
Key elements:
Contact form: Include a form where visitors can enter their name, email, and message. Make sure the form is user-friendly and mobile-optimized.
Email address: Some visitors may prefer to email you directly, so it’s a good idea to provide your business email as well.
Phone number or scheduling link: If applicable, provide your phone number or a link to schedule a discovery call or consultation.
Social media links: Include links to your social media profiles, so visitors can follow or engage with you on other platforms.
Office location (if relevant): If you offer in-person coaching or workshops, list your business address or city and region to make it clear where you operate.
Conclusion
A successful coaching website should be clear, professional, and focused on delivering value to potential clients. Including these essential pages—homepage, about, services, blog, shop, freebie opt-in, and contact—will help create a seamless user experience while positioning you as an expert in your field. Each page should have a clear purpose, be visually appealing, and guide visitors toward taking action, whether it’s booking a call, joining your email list, or purchasing a digital product. By structuring your website effectively, you’ll create a powerful tool for growing your coaching business. If you’ve still struggling with having a professional presence for your business, here at Hyvorie we have a variety of ways you can have a beautiful online presence without breaking the bank. Shop our website templates here.